Wednesday, August 1, 2007

Frito Lays and Chip Carbon Count

Frito Lays sells under the name Walkers in the UK, where chips are called crisps. The biggest difference you'll find these days between the two names is the carbon rating on the Walker's bag, letting consumers know the amount of carbon created in producing the snack.
According to Terra Pass, "Walkers have been working with a government-funded organization called The Carbon Trust to calculate the carbon emissions caused by one bag of chips. It is the first company to begin carbon-labeling as part of a pilot scheme to label products with their environmental impact."
The shocking news is that to produce a 34.5 gram bag of chips, 75 grams of carbon are produced.
Check out the rest of the article for more statistics and pretty charts.
TerraPass newsletter link here

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